first_imgFrom January to April, the province welcomed four per cent fewer visitors compared to 2010. However, room nights sold were up five per cent. Air travel was up by eight per cent, while road travel to the province decreased by eight per cent. “We are pleased with the increases in accommodations and air travel to the province, though poor spring weather conditions likely impacted the number of visitors travelling to Nova Scotia by road,” said Percy Paris, Minister of Economic and Rural Development and Tourism. “We are reaching out to our largest markets through innovative marketing campaigns, such as My Nova Scotia, to attract more visitors to the province this summer, and to continue to build Nova Scotia’s tourism industry.” In April, visitors to Nova Scotia increased by one per cent overall compared to last year. Air travel was up by three per cent, while road travel remained flat. Domestic travel to the province is down four per cent year to date. Visits from Western Canada increased by 16 per cent, while visits from Atlantic Canada and Quebec decreased by six per cent and visits from Ontario fell by one per cent. Visits from the United States are down seven per cent year to date compared to last year, though increases are noted for both March and April compared to 2010. Visits from other international markets have been up consistently for the first four months of 2011, with a total increase of 27 per cent over the same period last year. Tourism statistics vary across the province. Detailed results can be found at www.gov.ns.ca/econ/tourism/research/latest-activity-updates.asp. Nova Scotia’s comprehensive system for reporting monthly tourism statistics includes counting non-resident overnight visitors at all entry points to the province and gathers the number of room nights sold from licensed accommodation operators. Tourism is an important contributor to Nova Scotia’s economy. In 2008, the industry employed more than 31,000 people and generated revenues of $1.82 billion.last_img read more