2020上海龙凤

first_imgI’d like to address a pretty common concern that we hear from our end users, and that’s the issue of trust. Trust based relationship selling can give your company an edge over the competition but, with all the spam and phishing scams floating around, how do you let your audience know they can feel secure and comfortable doing business with you?Helping your referral program users know they can trust you (and your website) is of paramount importance, and it can be as simple as simply telling them you’re worthy of their confidence. A study by Faun Li and Paul W. Miniard on the subject of trust and marketing raises a surprising (and kind of weird!) point.Their research concludes that the basic act of telling your customer they can trust you will markedly improve measured perceptions of trust. The statement, “You can trust us to deliver quality service,” will actually help trust based relationship selling. Li and Miniard’s research indicates that letting your users know they can trust you will also increase their perception of competency, quality, fairness and caring. This idea of a mental suggestion of trust to your program members might be worth a little split testing to see what kinds of results you get.6 Non-Verbal Signals That Establish TrustThere’s more to trust based relationship selling than simply telling your customers directly that they can count on you. There are a number of non-verbal signals you can send to your users to let them know they can do business with you with confidence. Here are some other trust signals to keep in mind… continue reading » 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more