Bupa wins top award for its quick change strategyOn 12 Nov 2002 in Personnel Today A five-year culture change programme at private healthcare provider Bupa hasseen profits more than double and netted the company the top prize at thePersonnel Today Awards 2002. The firm’s profits have soared from £52m in 1996 to £135m in 2001 thanks tothe HR team, which has radically overhauled the company’s ‘top-down’ culture tocreate inclusive management. The organisation is now in the top third of a worldwide service industrybenchmarking survey after struggling near the bottom in 1996. This success, along with a dramatic improvement in staff retention, led toBupa picking up the evening’s top award, having also topped the category in TheWork Foundation Award for Organisational Change. Bob Watson, HR director at Bupa, said: “We had a top-down culture wheresenior managers ordered and staff did. This culture left staff disillusioned. “Now employees feel involved with the company and this inclusiveculture has helped improve business performance.” Bupa also improved staff training, introduced flexible working, on-site gymsand staff restaurants. The company put on a one-day workshop for all 42,000 staff to show howimportant their individual roles were to the service. Managers embarked on in-depth courses to bed in the organisation’s newbehaviours, and managers had 360-degree appraisals to evaluate their skills andwere paired up to share learning experiences and knowledge. Communication channels were also improved to give staff direct access to seniormanagers and a staff newsletter was launched. The staff opinion survey was improved and rewards, with £2,000 worth ofholiday vouchers for the winners, introduced to show staff that theircontribution to the business is valued. By Paul Nelson Previous Article Next Article Comments are closed. Related posts:No related photos.