贵族宝贝Nr

first_imgKnow the difference between customers and users to build a better business model. A recent article by Alexander Osterwalder at the Business Model Alchemist Blog, delves into the difference between customers and users. Understanding the difference is especially important to startups since they often have users, but no customers.Osterwalder defines users as all “groups for which a company creates value through a product or a service.” On the other hand, customers are defined as “simply users who pay for the value that is created for them in the form of a revenue stream for the company.” The two groups are similar, except that one generates revenue.In his thoughtful post, Osterwalder explores several business models and explains how user/customer dynamics figure in. Below is a brief outline of each.Skype: 500 million users, yet only a fraction pay. Hard to distinguish between users/customers since the are often the same people. Skypes’ free users are crucial to its success and generate little cost for the company.Flickr: Flickr also has a large user base and few paying customers.  People using Flickr are easily defined as customers (paying) or users (not paying). Flickr’s free users generate costs that the company has to recuperate with paying customers.Google: For Google, free users and paying customers are two totally distinct groups. Free users use search. Paying customers buy keywords or ads. Free users attract more paid customers for Google.Youtube: Free users on Youtube can be divided into two subgroups, the users who upload content and a larger group who views content. Each is crucial to the other.Osterwalder also discusses the business models of Sony Playstation, insurance and government services in his post. If you are defining or redefining your business model, this blog is definitely bookmark worthy! AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more