is now almost any one industry has numerous products operating shops, cause the competition is very fierce, we only have to master more business strategy, will let the shop in the actual operating process of talent shows itself. With the rise of the building materials industry, more and more people started a wallpaper shop. This makes the industry internal competition unusually fierce. So how can we stand out in many shops?
A: shop location
the next few years, the development situation of the wallpaper industry is on the rise, how to choose the wallpaper the shop is a key. Good location selection is the first and most need to pay attention to the factors of the store development process, site selection errors will lead directly to the shop operation and the low efficiency of investment losses. When people accept things, they tend to accept only the information of the market, and the second information is often ignored.
so we need to seize the market first principle, open shop in a small city, with the view of the city to a small place open shop, the wallpaper store opened in the target market in the most obvious location. In addition, the big city flagship store or a street shop, in the target market for the high density multi store settings in which quickly spread market potential, self-made advertising effect, also conducive to continuous and sustained development of the market. It is worth noting that the brand can not be too messy too messy, we should be most adept in the field to play the most incisive.
two: shop layout
general store layout should pay attention to the following factors: three space, store store layout points, store location and wallpaper brand positioning, store path, genuine stores and stores, stores and promotional adret nightside etc.. In the wallpaper shop on the three space, the goods are placed in the right space, the space occupied by the clerk is blocking the path to the customer to leave the right space is essential.
store layout should pay attention to the three space overhead and low frame combination, display booth and table layout, lighting and lighting of light and dark, and location of the fitting room and storage room position setting, cashier position setting, Rest Area business division and classification, are important factors effect of wallpaper shop operation, proper treatment can lead to customer concerns of freight yard, increase sales.
three: store service
The characteristics of
in wallpaper products, for wallpaper store sales staff have the professional knowledge in the wallpaper, which requires sales personnel must not only master the general sales skills, but also have comprehensive professional understanding of the product itself, product characteristics, collocation method, maintenance and so on, even more than our customers to understand what should buy specifications and style wallpaper products. In addition, to learn to grasp the customer’s psychology, grasp the trend of the market, a very professional