is now in the domestic market, maternal and child supplies store business can be said is very good, at the same time, in many communities, have set up the maternity stores, as investors, now open a baby products stores, it’s very important to master operating rules.
key: a baby products stores stores — site selection depends on the maturity of the
if the baby products store in front of the hospital, especially the maternity hospital, it is good business. However, the hospital is usually around the commercial center, the rent is high, at least to hundreds of thousands of investment. Therefore, not only to look at the living population, but also to see the maturity". The old community birth rate is not enough, the new residential occupancy rate is not enough. If a child selling chain stores are located in the South Lake Garden, Baibuting garden and other large communities, as well as tens of thousands of resident population, and new residential construction, to ensure that 5 to 10 years of continuous birth weight infants. The specific location in the community, there are stress.
key two: maternal and child supplies store stores — varieties of products, exquisite brand
key three: maternal and child supplies store stores — the display area clear, leading to
clear division, associated products placed nearby is the basic principle; diapers are necessities, but low profit, placed at the end will guide customers through health care products, toys and other non necessities, increasing the opportunity to purchase high profit products; milk focus on display, convenient for customers to buy baby supplies than; small volume, high price, on the door of the place, the clerk good care, to prevent being pilfering". When the store opened, must take the milk, diapers placed in the most conspicuous place, to attract customers into the store. With a stable customer base, you can display, intentionally guide the flow of customers.
key four: maternal and child supplies store stores — promotional gifts should be "worth"