we all know that today’s catering industry is a huge business opportunities, many people want to open a restaurant. However, the catering industry is also a great risk, how to grasp the business opportunities, as far as possible to avoid risks, is the need to think about each restaurant owner.
A good market position,
Although a lot of
also market positioning should be dynamic positioning, to change the traditional manufacturing circumstances, immutable and frozen, and change, with the market to follow the market, flexible operation market atmosphere. And according to the re study the market changes timely, decisive and determined new position, broaden their horizons, and constantly adjust the market structure, take the initiative to adjust the market structure, actively seize the market, constantly introducing new models, new varieties, new services and new features to seize the market share.
two, to form their own characteristics
the catering speciality, to be competitive in a buyer’s market, in order to survive and develop, the characteristic is to include the food product features and service features, products and services of the combination of features, also includes dining environment atmosphere characteristics, everywhere in the various grades of catering field today, in service, immutable and frozen products no, your food and beverage brands and characteristics, will be eliminated in competition out, forming their own food characteristics and not for distinguishing feature and features, but in order to meet consumers’ different psychological selection. If our food products, services, dining environment, tableware, facilities, atmosphere have their own characteristics, guests will come here.
due to the cost of the small and medium sized catering and capital is not too strong hotel is generally not for TV ads or large newspaper advertising, large restaurants and sometimes as part of advertising, we recognize that advertising is to a certain extent, but completely rely on the role of advertising is not enough. Therefore, the popularity and reputation of the restaurant is >