distance less than 48 hours, the major electricity providers and consumers have been prepared to meet the challenge. Since the birth of the double 11 Shopping Festival, only in the past 6 years, it has become a business era electricity supplier myth. However, with the escalation of consumer attitudes, the 11 pure price war can play a few years?
those only because the price comes to consumers, because the price will only leave, although left that day is far from coming.
and those foreign counterparts to change the way of shopping "as the basic goal is different, the earliest in Chinese business" 8848 "after the fall, almost all the electricity supplier price war as the core means to get rich, living in the lakes.
from the fire came to the fire, in the price war so crazy, but also gave birth to the distribution system, the electricity supplier logistics system and Chinese tough payment system. But behind the price war, many business platform is not on the table to get the small means and waizhao. An electricity supplier industry practitioners on Tencent technology, said: behind the price war, the decline in quality and the survival of small sellers difficult."
many relevant survey report said, with the China consumer income levels increase, the price sensitivity in reducing. But now, in the China price war is still the most important means to seize market share and marketing, this year eleven, many business platform war, still without exception resorted to price war magic.
fumbled mode in the Jingdong is still new, the history of the most famous Chinese retail price butcher Gome Yongle electrical appliances to flagrantly (after Gome acquisition), Suning has launched a price war, or even a strange scene in the price war: the United States to buy goods mostly for supplier employees, because the promotional price is too low the supplier will have to choose, promotional items to panic buying back. Then Jingdong will quickly follow the price war, only one year. In the China business "Whampoa military academy" said Chinese newegg.
in the first battle, tasted the sweetness of the price war Jingdong to spearhead Suning, Gome, then the price war broke out in 2012 815.
the price war is inevitable, electricity supplier once the speed and size of growth of 100%, is behind the economic growth and population growth Chinese Internet double dividend. But with the economic contraction, the gradual disappearance of the demographic dividend, the capital market is still demanding rapid growth in electricity providers, the market share and the dual pressures facing the market share of the electricity supplier platform is the best way to launch a price war.
but manufacturing the price war on the China have irreversible damage, although Ali, as a representative of the Jingdong business platform have repeatedly declared that Chinese consumers are value oriented from the price oriented, but the fact is the recommended price