at the turn of the year, the market trend of industry ideas Pumianerlai, dazzling. And every marketing people, but also face the new year’s marketing plan. Data, content, mobile, O2O, media, technology and marketing. STC gives 6 key directions as a reference for marketing planning.
is an outstanding marketing strategist, is the expert analysis, or technical experts.
in many organizations, the key functions of marketing focus on planning and executing a marketing campaign to build the brand, the core of marketing is to win customers through the brand story. Today, these three roles are becoming more and more important:
strategist can adapt to the change of market environment, business strategy with leading marketing strategy. Analysis experts – from various platforms and data sources of different consumer data accumulation, insight into the profound insights into business and marketing strategies. Technical experts – more and more marketing problems rely on information technology to solve.
at the turn of the year, the market trend of industry ideas Pumianerlai, dazzling. And every marketing people, but also face the new year’s marketing plan.
data, content, mobile, O2O, media, technology and marketing. STC gives 6 key directions as a reference for marketing planning.
marketing planning to do 6 key reference direction
1, data: big data will be greater
after the integration of each platform brand and consumer data sources, the data will become more huge. Big data to help marketers get more complete consumer information, companies will get more information on sales, purchase history, search, interaction and other data. 2015, corporate marketing data acquisition more convenient, more detailed, more emphasis on the use of data analysis.
about big data, you should know:
2, content: content marketing is an important
is not in the search, social media or paid online advertising, whether it is for new customers or old customers, quality content will make your products and services are more likely to go to the customers, to provide quality content to the target customer education and influence will be the highest level of brand marketing. Content marketing budget will be further increased, more enterprises for content marketing.
at the same time, the contents of the explosion, garbage content increases, the amount of information and the consumer’s attention is inversely proportional to the content of consumers will be filtered to provide differentiated content becomes a challenge.
about content marketing, you should know: