is now the pressure of competition in the food and beverage industry, no matter what kind of business if you do not own the characteristics of the brand, the business is difficult to do a good job.
features, in order to now this market talent shows itself to join the project features a restaurant, nostalgic victory, fully illustrates this point, affected by the introduction of a number of franchisees and delicacy enthusiasts of all ages, is one of the most profitable franchise project. Changes in the way people live in urban areas, the emergence of the city can not explain the problem. 24 hours of nostalgia restaurant caters to the modern people at night leisure consumption of this new way of life, all day long, white-collar workers, lovers are the main source of nostalgia for the restaurant for 24 hours.
nostalgic restaurant to join
nostalgic restaurant address should be in residential areas or along the road, the initial investment of 60 thousand yuan. Highlight the main points in investment.
the first point, the time is long, 24 hours a day, customers can enjoy the service at any time.
second points, there should be a unique cultural connotation, the main highlight of nostalgia word, the store can be small, preferably about 200 square meters, the kitchen part of the 50 square meters, the restaurant of 150 square meters. Nostalgia restaurant decoration style, as the specific language of the culture, it is different from the hotel’s luxury, but also different from the general social restaurants without personality, the main highlight of nostalgia.
can go to the antique market to collect some customs reflect the old black and white photographs, old city street map, old player, music, clock, the old straw hat, old bag, porcelain, badges and so on the cultural revolution, the decoration in the dining room, the unique character of old objects, easily won the customers good sense.
also significantly nostalgia culture language, at a glance, the catering properties, outstanding personality, very attractive. The restaurant dining chairs also do not need to buy new, can be based on a variety of retro style self, such as highlighting the old Shanghai style bar, decorative 1-2 bar, such as outstanding youth style, find some bark, bamboo decorative.
hang an old certificate of merit, a printed with a broad vision of the straw hat, a embroidered five pointed star military bag, and then hang some crops. In order to highlight the folk customs, also can decorate some red wooden square, endless water, stone, paper cutting and so on, you can save part of the cost of decoration.
As a concept of marketing, emotional marketing of
has been accepted by more and more operators, and it has become a beautiful landscape in today’s marketing. So called