AUSTRALIAN TOUCH- DELIVERING A BETTER PRODUCT

first_imgNo one can argue that sport and business are two separate entities in today’s world, and in an effort to improve the way our sport is run, the Australian Touch Association has engaged a Strategic Sports Management Audit. The audit will involve workshops and focus groups for affiliates around Australia and is being headed by Professor David Shilbury and Dr Pamm Kellett. David Shilbury is head of the Bowater School of Management and Marketing and a professor of sports management at Deakin University, he is also an editor of Sport Management Review. Dr Pamm Kellet also lectures at the Bowater School of Management and Marketing, as well as having extensive International experience as a lecturer and consultant in the area of Sports Managment. The ATA is not attempting to predict results in any way, but instead wants to look at the management strategies currently in place by listening to member’s suggestions and the ideas the consultants may have about the management and administration of touch football. “At the end of the day, we anticipate that we will have a model in place that will require change and will deliver better service to our members,” says Peter Topp, National Technical Director With 330 association affiliates and almost 200,000 players Australia wide, it is becoming even more crucial to examine the management strategies of touch football. The audit will look at the delivery of touch, including player development, junior development, referees, coaching, participation and elite sport amongst others. It will consider the current methods of delivery, what is delivered at each level, who delivers the product and so forth. The consultants will also consider current good practice models in other sporting organizations and business, when developing their final recommendations. The audit has already started, with workshops being run in Townsville, Rockhampton and Brisbane as well as Sydney. Victoria and Tasmania are next state to undertake the audit, followed by the ACT, WA and SA. For all enquiries, please contact the ATA office on: (02) 62852703 Rachel Moylelast_img

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